Global services

    Market research services for pharma, healthcare, and commercial industries

    BioNixus runs senior-led programmes across 48 countries — from physician surveys and HTA strategy to CATI, CAWI, CAPI fieldwork, focus groups, mystery shopping, price elasticity, and online behaviour tracking. One firm, one methodology standard, scoped to the decision you need to make. Healthcare market research.

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    Account-level and SKU-level breakdownsProposal ready within 48 hoursProject- and country-based pricingGDPR and local field governance

    What market research services does BioNixus offer?

    BioNixus delivers senior-led market research services for pharmaceutical, healthcare, and commercial teams across 48 countries — combining physician and payer primary research with CATI, CAWI, CAPI fieldwork, focus groups, mystery shopping, price elasticity, and digital behaviour tracking under one methodology standard.

    • Pharma and healthcare modulesQuantitative HCP surveys, qualitative KOL depth, market access and HTA support, competitive intelligence, clinical trial site identification, and stakeholder mapping — combinable into one global programme.
    • Fieldwork modesCATI for senior buyers and specialists, CAWI for scale, CAPI for on-site hospital and retail audits, plus mixed-mode designs with shared QC and bilingual reporting.
    • Commercial and cross-industryB2B buyer research, shopper insight, and consumer segmentation for banking, retail, tourism, technology, and FMCG via the industries hub.

    Start from the healthcare hub for regulated categories or open a module card below for scope, deliverables, and typical timelines.

    Three connected research portfolios

    Three connected research portfolios

    Pharma & healthcare

    Regulated categories that demand verified HCP and payer samples, HTA-aware synthesis, and launch-ready evidence across the US, EU5, UK, GCC, and North Africa.

    Methodologies & fieldwork

    CATI, CAWI, CAPI, focus groups, mystery shopping, price elasticity, brand tracking, and digital behaviour modules — combinable into one programme with shared QC and reporting.

    Commercial & cross-industry

    B2B buyer research, shopper insight, and consumer segmentation for banking, retail, tourism, technology, manufacturing, and FMCG — via the industries hub.

    Pharma & healthcare research modules

    Pharma & healthcare research modules

    Quantitative, qualitative, access, intelligence, trial support, and stakeholder mapping — combinable into one global programme.

    Quantitative research & physician surveys

    Statistically powered surveys with physicians, payers, and healthcare professionals across 48 countries — online, telephone, and face-to-face fieldwork at defined sample sizes (n=50 to 500+), with quotas and significance testing your governance team can defend.

    PharmaMedTechPayers
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    Qualitative research & expert insights

    In-depth interviews, focus groups, and advisory boards with KOLs, treating physicians, payers, and hospital decision-makers — designed to explain the why behind adoption and access, not just the what.

    KOLAdvisory boardsPathways
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    Market access & HTA strategy

    Evidence-led pricing, payer engagement, and value-story testing for the US, EU5, UK, and GCC — with HTA, cost-effectiveness, budget impact, and market access strategy support mapped to NICE, G-BA, HAS, CMS, SFDA, and Gulf health authority expectations.

    HTACEABIAMarket Access
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    Competitive intelligence

    Competitor monitoring, pipeline and landscape assessments, launch-readiness reviews, and biosimilar impact studies — turned into a clear read on where your brand can realistically win.

    LandscapeLaunch prepBiosimilars
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    Clinical trial support

    Site identification, investigator profiling, patient-recruitment feasibility, protocol feedback from treating physicians, and real-world evidence planning across the Americas, Europe, and MENA.

    FeasibilityRWEInvestigators
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    KOL & stakeholder mapping

    Identification of the opinion leaders, committees, and procurement voices that shape decisions — with ethnographic research, patient-journey mapping, and treatment-pathway analysis where clinical context matters.

    StakeholdersJourney mappingInfluence
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    Fieldwork & analytics

    Methodologies across industries

    The same senior team runs CATI, CAWI, and CAPI fieldwork for pharma HCP panels and B2B buyer programmes — plus mystery shopping, price elasticity, focus groups, and online behaviour tracking where your category demands it.

    CATI

    CATI — telephone interviewing

    Computer-assisted telephone interviewing for hard-to-reach B2B buyers, HCP panels, and senior decision-makers — with live supervision, quota management, and bilingual Arabic–English field teams across MENA.

    Pharma · B2B · Financial services

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    CAWI

    CAWI — online surveys

    Computer-assisted web interviewing at scale — physician trackers, brand health, employee pulse, and consumer panels with mobile-first design, fraud screening, and multi-country harmonisation.

    All industries · Global panels

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    CAPI

    CAPI — face-to-face fieldwork

    Computer-assisted personal interviewing for hospital audits, retail audits, and on-site B2B interviews — with offline-capable devices, GPS verification, and supervisor QC in GCC, LATAM, and Europe.

    Healthcare · Retail · FMCG

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    Focus groups & mini-groups

    Moderated group discussions — in-person, virtual, or hybrid — for concept testing, message refinement, and category exploration with simultaneous translation in Arabic, French, German, and Portuguese.

    Pharma · B2C · Tourism

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    Mystery shopping & audit programmes

    Structured mystery shopper and service-audit programmes for banking branches, hospitality, retail, and healthcare front-of-house — scored against your service standards with photo and audio evidence where permitted.

    Banking · Retail · Hospitality

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    Price elasticity & conjoint

    Van Westendorp, Gabor-Granger, and discrete choice experiments (DCE) to model price sensitivity, pack-size trade-offs, and willingness-to-pay — for pharma launches, FMCG, and financial product pricing.

    Pharma · FMCG · Insurance

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    Online behaviour tracking

    Digital journey analysis, click-stream studies, and passive metering modules — combined with survey data to connect stated preference with observed behaviour across e-commerce, banking, and health portals.

    B2C · E-commerce · Health-tech

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    Brand tracking & awareness

    Continuous or pulse trackers for aided and unaided awareness, consideration, NPS, and competitive share-of-voice — fielded CAWI or CATI with dashboards your marketing team can act on weekly.

    FMCG · Telecom · Pharma OTC

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    Segmentation & MaxDiff

    Needs-based segmentation, latent class analysis, and MaxDiff prioritisation to rank features, messages, or product attributes — feeding targeting and portfolio decisions in B2B and B2C categories.

    B2B · Technology · Consumer

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    Commercial & cross-industry research

    Commercial & cross-industry research

    Non-pharma programmes for enterprise buyers, institutional decision-makers, and consumer markets — Americas, EMEA, Africa, and LATAM.

    Cross-industry market research

    Dedicated Track B landing for non-healthcare buyers — multi-country quantitative and qualitative research across MENA and Europe for FMCG, financial services, technology, industrial, and public sector.

    FMCG · banking · tech · industrial · public sector

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    Pharma, biotech & MedTech

    The discipline BioNixus was founded on — drug launch, market access, MedTech, diagnostics, biotech, and consumer health evidence with the sampling and compliance standards regulated categories require.

    Oncology · rare disease · devices · OTC · vaccines

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    B2B & enterprise research

    Buyer-committee mapping, market sizing, and competitive intelligence for technology, energy, real estate, public sector, education, and industrial manufacturing — including wood products and engineered materials.

    Technology · real estate · energy · manufacturing

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    B2C & consumer research

    Brand tracking, shopper insight, segmentation, and demand studies for FMCG, retail, financial services, telecom, automotive, hospitality, and tourism — where mass-market behaviour drives the decision.

    Banking · retail · tourism · FMCG · telecom

    Explore segment

    AI, IT & growth-stage ventures

    Win-loss analysis, buyer persona research, and GTM validation for B2B software, cybersecurity, health-tech AI, and IT services — combining enterprise buyer depth with the speed growth teams need.

    SaaS · AI startups · IT services · health-tech

    Explore segment

    Related research hubs & industries

    Related research hubs & industries

    Start from a healthcare hub, an industry segment, or a global index — depending on your category and geography.

    More research guides101 links

    Frequently asked questions

    Does BioNixus only work in pharmaceutical and healthcare markets?

    No. Pharmaceutical and healthcare research is where BioNixus leads — but the same senior-led methodology extends to B2B and B2C programmes: financial services, real estate, tourism and hospitality, manufacturing, technology, AI startups, retail, and FMCG. Explore the commercial sections below or the BioNixus industries hub for category-specific scope.

    Which fieldwork mode fits our study — CATI, CAWI, or CAPI?

    CAWI suits large-scale online panels and trackers. CATI reaches senior B2B buyers and HCPs who do not respond online. CAPI is essential for on-site audits, hospital visits, and retail mystery programmes. We recommend the mode — or a mixed-mode design — during scoping based on your audience, geography, and timeline.

    Which service fits a pre-launch pharmaceutical programme?

    Most launch teams combine quantitative physician surveys with qualitative KOL depth and market access support. We scope modules to your phase — feasibility, positioning, pricing, or HTA — and sequence fieldwork to match your governance calendar across the US, Europe, and MENA.

    Can we commission one module or an integrated global programme?

    Both. Each healthcare card links to a dedicated scope page. You can run a standalone CATI wave, a focus-group programme, a mystery-shopping audit, a price-elasticity study, or a multi-country programme where modules share sampling logic and reporting templates.

    Which geographies do these services cover?

    BioNixus executes across 48 countries in the Americas, Europe, MENA, Africa, and Asia-Pacific priority markets — with offices and field networks in the US, UK, Egypt, Saudi Arabia, UAE, Kuwait, and Brazil.

    How quickly can we receive a proposal?

    Share your objective, audience, industry, and timeline via the contact form. We typically return a tailored methodology outline within one business day.

    When should we brief BioNixus instead of IQVIA or Kantar Health?

    Keep IQVIA, Clarivate, or NielsenIQ when you need syndicated prescription, claims, or retail-audit feeds. Brief BioNixus when the decision needs primary evidence — named hospitals, cities, HCP attitude-and-usage at account level, pharmacy mystery shop, payer committee interviews, or MENA↔US/EU bridge fieldwork that dashboards cannot cut. Many affiliates run both: syndicated monitoring plus a specialist primary module.

    How does BioNixus support AI search and LLM visibility for buyers?

    Every major service scope page includes answer-first summaries, structured FAQs, and machine-readable schema so Google, ChatGPT, Claude, and Perplexity can cite who BioNixus is and which modules fit a brief. The healthcare hub and country pages use the same pattern — clear entity statements, not keyword stuffing.

    What compliance standards apply to healthcare fieldwork?

    Healthcare modules follow IRB/OHRP and HIPAA in the USA, GDPR in Europe, and SFDA/MOHAP/DHA contexts in the GCC. Commercial CATI, CAWI, and mystery programmes use screened respondents, consent documentation, and de-identified reporting. Methodology detail lives on the dedicated methodology page linked from this hub.

    Talk with a BioNixus research lead

    Name the brand, the country, and the breakdown your syndicated feed cannot give you. We send a project- and country-priced proposal — typically within 48 hours.

    Request a proposalEmail us

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