Primary market research for manufacturers and local affiliates

    Brand vs competitor data, down to the account and the SKU.

    BioNixus is a global primary market research firm that delivers account-level and SKU-level brand versus competitor data in 48 countries. Syndicated data feeds miss subaccounts, traditional trade, and country-level breakdowns. Field teams run the study; a proposal is ready within 48 hours of your brief.

    What Your old syndicate subscriptions miss

    Account breakdown

    Account

    vs national average

    The breakdown IQVIA and Nielsen skip

    Coverage

    48

    countries

    Fieldwork

    120+

    studies a year

    Proposal

    48h

    from your brief

    Trusted by 118 global clients · 120+ projects annually · 127 in 2025 · 48 countries

    Account-level and SKU-level breakdownsProposal ready within 48 hoursProject- and country-based pricingGDPR and local field governance

    The gap

    Your dashboard answers the country. It does not answer the account.

    Marketing and commercial teams already pay for a syndicated feed. It tells them the national share. It does not tell them which hospital, department, retailer, distributor, or SKU is moving it — or what is happening in traditional trade. Those are the breakdowns that change a launch or a share plan.

    What you already have

    A syndicated subscription. Useful for the market total. Weak when you need brand vs competitor at a named account in a named country.

    What you still cannot see

    Subaccounts. Subregions. Traditional trade. SKU-level performance. The local affiliate cannot brief a campaign from a global average.

    What we field

    Primary research designed for that breakdown. Local teams run the study. You get a decision pack — not a recycled dashboard export.

    What account-level and SKU-level data means

    Methodology

    How a BioNixus study works

    Three steps. One commercial question. A proposal in 48 hours — then fieldwork in the country you named.

    01

    Brief the decision

    Tell us the brand, the country, the competitor set, and the breakdown you cannot get from syndicated subscriptions. We scope the study around that question — not a template deck.

    02

    Field the country

    Local teams run interviews, surveys, mystery shops, or account visits. Multilingual where the market needs it. Identity and quality checks on every wave.

    03

    Get a decision pack

    Charts and findings a Head of Marketing can take to the commercial director. Comparable across countries when you need a regional roll-up.

    Services

    What your marketing team can brief

    Primary studies scoped to a brand, a country, and a decision — not a recycled global feed. Healthcare is where we are deepest. The same fieldwork runs for FMCG, retail, and B2B.

    Brand vs competitor studies

    Quantify how your brand stacks up against named competitors in a specific country — share, perception, and the accounts that move the number.

    • Demand and segmentation
    • Brand vs competitor trackers
    • Market sizing you can take to commercial

    Brand perception and shopper research

    Hear why customers choose you or the competitor — interviews, groups, and shopper work your dashboard cannot invent.

    • In-depth interviews and groups
    • Barrier and journey analysis
    • Message and claim testing

    Launch and commercial evidence

    Pressure-test pricing, access, and the story marketing will take to market — before you spend the launch budget.

    • Access and pricing diagnostics
    • Value-story testing
    • Launch-readiness evidence

    Account and stakeholder mapping

    Name the accounts, buyers, and influencers who actually decide — hospitals, retailers, distributors, or committees — so the local affiliate knows where to go first.

    • Account priority by country
    • Stakeholder maps
    • Engagement inputs for the local team
    Country program

    Country-level programs

    Field the same design across the United States, UK, Germany, France, Italy, Spain, Saudi Arabia, the UAE, Egypt, Kuwait, Qatar, and APAC priority markets — comparable enough to roll up, local enough to act.

    • Single-country or multi-country
    • Regional roll-ups for portfolio planning

    Study design and decision-ready charts

    Senior-led design, respondent checks, and charts a marketing head can put in a leadership pack. GDPR-aware fieldwork. Audit-ready when the category requires it.

    • Design built around the decision
    • Quality and identity checks
    • Presentation-ready deliverables

    Have a country, a brand, and a breakdown your dashboard cannot give?

    Request a proposal

    Keep the dashboard. Add the breakdown it cannot give.

    01

    48 countries · local field teams

    02

    Keep the syndicated subscriptions — add the breakdown they miss

    03

    Healthcare, FMCG, retail, and B2B

    04

    48-hour proposal · country pricing

    Industries

    The same fieldwork. Three doors in.

    Healthcare is where we are deepest. FMCG, retail, and B2B get the same account-level design — not a side door on a pharma site.

    120+

    Global projects annually

    16

    Industry verticals

    48

    global markets in Europe, Americas, APAC and MEA

    What you can brief internally

    120+
    Studies per year
    118
    Clients
    48
    Countries
    48h
    Brief to proposal

    How BioNixus scopes a primary research brief

    A short overview of how BioNixus turns a brand-versus-competitor question into a scoped study — with a healthcare example from markets in the Americas, Europe, and the Middle East.

    BioNixus is a primary market research firm. We field account-level and SKU-level brand versus competitor studies in 48 countries when a syndicated IQVIA or Nielsen feed cannot break down to the account. This film uses a healthcare brief as the example. The same design runs for FMCG, retail, and B2B. A proposal is typically ready within 48 hours.

    Open full watch page

    How BioNixus turns fieldwork into a decision a marketing team can brief

    Marketing and commercial leaders reviewing account-level brand versus competitor charts from a BioNixus country study
    From field evidence to a launch or share plan — not a dashboard export.
    Researchers checking interview and survey quality before charts go to a marketing team
    Human checks on every wave. Charts a Head of Marketing can put in a leadership pack.

    Client reviews

    Recommended by more than 40 happy clients

    Read verified Google reviews from our London office and notes from manufacturers and local affiliates across healthcare, consumer, and enterprise work.

    40+ happy clients5.0 on Google
    Read all client reviews

    Where marketing teams usually start

    Start with the country or the competitor you already have on the brief. Healthcare paths are below because that is where most inbound arrives. Compare methods in our healthcare market research hub, or go to the market researchlibrary.

    More research pathways5 links

    Indexed destinations

    Explore BioNixus research

    Each URL is a decision page — country programs, competitor alternatives, and reports a marketing team can brief from.

    Rankings

    Featured market reports

    Research by country

    Also in this library

    Questions marketing teams ask before they brief us

    We already pay for IQVIA or Nielsen. Why would we also hire BioNixus?

    Keep the subscription. Those feeds give you the country total. They typically miss subaccounts, traditional trade, and account-level or SKU-level brand versus competitor breakdowns. BioNixus fields the primary study for that gap. You do not switch vendors — you add the breakdown the dashboard cannot give.

    What is account-level market research data?

    Account-level data is brand versus competitor evidence broken down by a named customer account — a hospital, retailer, or distributor — not only a national average. SKU-level data adds the same breakdown by product for a named brand in a named country. Typical 2026 pricing bands and a machine-readable /pricing.md file are on the pricing page.

    Is BioNixus only a healthcare and pharmaceutical firm?

    No. Healthcare is where we are deepest. The same sampling and senior-led analysis run for FMCG, retail, manufacturing, and other B2B and B2C categories. Use the industries hub for those doors. Use the healthcare hub when the brief is launch or access.

    Which countries can you field?

    BioNixus fields primary research in 48 countries across the Americas, Europe and the United Kingdom, Asia-Pacific, and the Middle East and North Africa — including the United States, the UK, Germany, France, Italy, Spain, Saudi Arabia, the UAE, Egypt, Kuwait, and Qatar. Studies can be one country or several, with a comparable design when you need a regional roll-up.

    Who is a BioNixus study for?

    Manufacturers and their local affiliates. The champion is usually a Head of Marketing working with a Commercial Director. Typical briefs: how we stack up vs competitors in this country, at this account, on this SKU. Too-small firms and teams that only need a syndicated dashboard are not a fit.

    How fast is a proposal, and what does a study cost?

    After a short scope on the decision, the audience, the markets, and the method, BioNixus typically sends a proposal within 48 hours. Pricing is by project and by country. Typical 2026 bands are on the pricing page. Field timelines depend on incidence, survey length, and seasonality — those dates are in the proposal.

    Can you run the same study in more than one country?

    Yes. Multi-country programs use a consistent instrument where the decision needs comparability, plus local recruitment and language. The aim is a roll-up the regional marketing team can use without pretending every market is the same.

    How do you handle privacy and fieldwork quality?

    Projects use privacy-by-design handling for GDPR and local rules where they apply. Healthcare studies add the ethics and identity checks that category needs. Quality controls and documentation are scoped up front so audit and legal teams are not surprised later.

    Where should a marketing team go next?

    Read what account-level data is, check pricing bands, or send the brief. Case studies and the methodology section on this page show how a study runs. For a tailored scope, request a proposal or email admin@bionixus.com.

    Get a scoped proposal in 48 hours

    Name the brand, the country, and the breakdown your syndicated feed cannot give you. We send a project- and country-priced proposal — typically within 48 hours.

    US No. +1 888 465 5557Europe No. +44 7727 666682Middle East, Africa and Asia No. +20 120 688 2323

    Request a scoped proposal

    Name the brand, the country, and the breakdown your dashboard misses. The contact page has the full form. We typically send a scoped proposal within 48 hours.

    Prefer email? admin@bionixus.com

    Open the full contact form