The UK life sciences sector is redefining its value proposition under the 2026 VPAG pricing agreement. Specialized pharmaceutical market research UK is essential for navigating the NHS's evolving cost-effectiveness thresholds.
Pharmaceutical Market Research UK: Adapting to the New VPAG Framework
By Mohammad Ashour
Category: Healthcare Research
Frequently Asked Questions
What is VPAG?
VPAG is the 2024-2029 pricing agreement between the UK government and the pharma industry, with critical milestones in 2026.