Original physician surveys healthcare data reveals a critical 'trust gap' in AI diagnostics and telehealth integration. This report leverages healthcare market research to decode why 68% of clinicians are pivoting toward hybrid care models and what this means for the future of digital health adoptio
The 2026 Physician Sentiment Index: Redefining Healthcare Market Research
By Sarah Chen
Category: Healthcare Research
Executive Summary
• A significant 'trust gap' exists: 83% of executives are pro-AI, but only 35% of frontline physicians share that enthusiasm. • Workflow friction remains the #1 barrier, with 73% of clinicians demanding better EHR integration for digital tools. • AI's biggest immediate opportunity is in 'Ambient Documentation,' which can save physicians up to 12 hours of administrative work per week.
Frequently Asked Questions
What is the biggest barrier to digital health adoption for physicians in 2026?
Inconsistent EHR integration and the complexity of using multiple unconnected systems remain the top barriers, cited by 73% of surveyed physicians.
How is AI currently being used by physicians?
The most common use cases in 2026 are 'Ambient Documentation' (AI scribes) and preliminary diagnostic imaging triage, both aimed at reducing administrative burden.
Why is primary research like physician surveys so important?
Primary research provides the only direct insight into the behavioral and psychological barriers that institutional data often misses, making it essential for predicting the commercial success of new technologies.